How Bullhorn’s AI-Enhanced Self-Service Hub Drives Efficiency Gains

See how Bullhorn improved customer support, self-service, and user experience for staffing firms with a Salesforce Experience Cloud-powered hub.

Company Overview

A Closer Look at Bullhorn

For over 25 years, Bullhorn has been an industry leader, partnering with recruiting firms to deliver innovative technology solutions that support the full recruitment lifecycle. Over 10,000 staffing firms globally use the company’s software to find and place talent, manage pay, and deliver exceptional candidate experiences. Headquartered in Boston with 1,400 employees worldwide, the organization’s cloud-based technology and AI-driven platform simplifies the hiring process, reducing administrative burdens so recruiters can focus on building relationships and driving growth.

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Empowering Customers with Faster Support, Personalized Insights, and Seamless Self-Service Tooling

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The Challenge

Overcoming Legacy Systems and Outdated UX/UI Issues with a Unified, Intelligent Customer Hub

Focused on growth and innovation, Bullhorn has expanded its offerings and acquired nearly a dozen companies over the past decade. The expansion had many advantages. However, inheriting multiple legacy systems proved challenging. Every acquisition meant inheriting new products – each with a separate authentication process to access the software solution and navigate to documentation and customer information. The lack of standardization to unify the data and systems made connecting customers with their affiliated accounts, products, and information difficult.

While the company had an existing customer support hub for information built on Salesforce Aura, the UX/UI was outdated, lacked personalization, and featured a bot-like chat experience with basic clickable prompts and functionality via Einstein. Customers often submitted support cases to access the information they needed, increasing the burden on Bullhorn’s support teams. The existing caseload management workflow was slow and manual.

Without a single source of truth, navigating a multitude of systems was frustrating and inefficient. To provide the incredible experience that Bullhorn customers and team members had come to expect, the company set out to create a modern, streamlined solution with an agentic layer for personalized responses.

Pain Points

  • Decentralized Data

  • Outdated UX/UI

  • Inefficient Workflows

  • Slow, Manual Processes

  • Limited Support Functionality

The Approach

Mapping Out Plans for Building a Unified, Modern, AI-Powered Customer Hub

Bullhorn needed a consultant with technical expertise to guide them through the process and turned to LaunchPad Lab for support. The objectives were clear: eliminate inefficiencies, transform the company’s fragmented support system, and create a unified customer hub for insights and support. The LaunchPad Lab team’s signature process involved a structured approach to evaluate the current state and chart a better path forward, including:

Research & Planning

Deep technical discussions focused on Single Sign-On (SSO) to understand and address various user verification scenarios. Initial spikes would help define the authentication strategy and ensure seamless user access. Designs were shared with stakeholders to align on scope. Collaboration with Search Unify (SU) was critical to properly index content sources and coordinate the development of custom API endpoints, ensuring smooth data retrieval. Custom components would be designed to surface-indexed content on the page. AI agents would respond to an array of prompts and use large language models to grow its knowledge base. To mitigate risks and streamline development, the team tackled the most complex features first, including API integrations, laying a strong technical foundation for the product.

Outlining Technical Requirements

The new Bullhorn Hub would be a modern, user-friendly interface with key integrations and personalized functionality. The system would need a seamless Single Sign-On (SSO) experience and authenticated access for customers. Personalization would enhance the customer experience–pulling details based on the user’s account, associated products, support team, and case history. The system would enable users to view, submit, comment on, and escalate cases, as well as order clocks, complete surveys for feedback collection, and access personalized agentic or live chat support. The final product should deliver a seamless, intuitive experience, ensuring efficiency and ease of use. 

Determining the Tech Stack

Salesforce Experience Cloud would be the foundation for the updated system. Additional data existed in Salesforce’s knowledge base, Madcap Flare, Confluence, WordPress, and Docebo. All data from existing systems would be migrated into the new Hub to ensure a high-performing, scalable foundation. In addition, Search Unify (SU) would index all product data and custom components interacting with SU endpoints, Docebo (LMS) would retrieve each user’s “Bullhorn Launch” details, such as enrolled courses and progress, and Atlassian would display real-time system statuses for each product. Plus, the new Hub would include an Agentforce service agent to easily surface information for users upon request. 

Testing & Launch

LaunchPad Lab prioritized developing complex features and API integrations to create a reliable infrastructure for the support hub to implement automated workflows effectively. Before launch, rigorous QA testing validated authentication flows, search functionality, and system integrations. Feedback from internal teams was incorporated to fine-tune the user experience before full deployment. 

Maintenance & Enhancements

Once the Hub was up and running, the team shifted focus on building the agentic layer to surface insights housed within the Hub for customers. The Agentforce component is being piloted with the company’s ATS product line and will then be introduced to surface insights for other product lines.

Product Requirements

  • Single Source of Truth

  • Ease of Use

  • Modern, Streamlined Workflow

  • Self-Service Tooling

  • Personalization

The Solution

Elevating the Customer Experience with a Self-Service Hub Featuring Personalization and AI Support

The new Bullhorn Hub introduced powerful features that streamlined customer interaction, improved self-service, and modernized support operations with AI automation and agents.

  • Single Sign-On (SSO) Authentication

    User authentication is seamless, leveraging Salesforce, ATS, and other verification checks to authenticate and grant access to the Hub. If all checks fail, a support ticket is automatically created for resolution. Each user is linked to a Master Contact, which acts as the source of truth for permissions and account access.

  • Personalization

    The Bullhorn Hub provides a tailored experience by leveraging user, account, and product-specific associations, ensuring each user receives relevant and actionable insights.

  • Modernized Workflow

    The solution created a modernized workflow that expedites the EPA-required documentation process.

    User-Specific Features: Upon logging in, users are greeted by name. They can update their profile and select their subscription preferences. The Hub surfaces popular search terms and recommendations. Users can view courses and status, as well as explore additional coursework to take. Recent activity is shown to help users pick up where they left off. 

    Account-Specific Features: Users can view their account’s product as well as additional options available (for potential upsell opportunities). The Hub displays the affiliated team members and their company’s internal point of contact for support. The support contact can view submitted cases, create new ones, add comments, and escalate issues as needed.

    Product-Specific Features: Products owned by the account are visible with the user interface. Users can monitor status in real time, ensuring operational visibility. Quick links provide fast access to essential product resources, while recent product releases keep users informed about updates. Additionally, detailed insights to learn about additional products for purchase are shared within the Hub. 

  • Agentforce Support

    Agentforce delivers an elevated, personalized support chat experience – surfacing knowledge stored in Search Unify. The customer can be easily routed to a live person, or if the support team is offline, they can create a case for a later response. Details from the chat are routed to the customer’s profile in the Salesforce CRM.

The Results

Empowering Customers with Faster Support, Personalized Insights, and Seamless Self-Service Tooling

The Bullhorn Hub is already delivering significant improvements in customer satisfaction, operational efficiency, and overall business impact. By making documentation easier to find, the volume of support cases has decreased, reducing strain on customer service teams and improving response times. As a result, customer retention is expected to increase, directly contributing to Bullhorn’s revenue growth.

  • Adoption & Engagement: Initial user adoption has been strong, with positive feedback on the intuitive UX/UI and seamless navigation.
  • Speed to Market: The platform was delivered on an accelerated timeline, ensuring users could benefit from enhancements sooner.
  • Cost Savings & Efficiency Gains: Administrative overhead has been significantly reduced, with early results showing a dramatic decrease in the time required to locate and review critical documentation.
  • Retention & Revenue Growth: Improved customer experience and streamlined operations encourage customer loyalty, leading to long-term revenue generation.
  • User Experience & Operational Enhancements: Beyond the Hub, the LaunchPad Lab team provided strategic recommendations for case flow and other operational processes, optimizing Bullhorn’s internal workflows and strengthening its product ecosystem.

With the Hub successfully launched, Bullhorn is preparing for the next phase: Bullhorn Agentforce—a revolutionary AI-powered chat experience. By leveraging the SearchUnify vector database, Agentforce will provide users with instant answers about any product in the Bullhorn suite. This intelligent agent will troubleshoot issues, guide users through tasks, and seamlessly escalate complex queries to a live support agent when needed.

Early feedback from users highlights the positive impact of the Hub’s modern design and functionality. 

“It’s amazing how much better Bullhorn is with this Hub. It’s not just a great experience—it’s helping to shape Bullhorn’s operations and future products.”

As Bullhorn continues to innovate, the Hub stands as a key milestone in its journey toward a more efficient, user-friendly, and AI-driven future.

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