Once we had a solid understanding of the product strategy, we started our design process by working closely with the NFA team to wireframe the initial user flows and establish a revised information hierarchy that would appeal to investors.
We focused on improving search and navigation. By implementing autocomplete in the search, we allowed users to view the detail page faster. We also included a utility search bar within the internal pages for quick access to conduct additional searches.
For each design iteration we had both small and large group feedback sessions with the subject matter expert stakeholders to make sure we were addressing all the user’s needs. This allowed us to keep the design process agile.
Once the new user flows were complete, we leveraged NFA’s brand guidelines to apply visual design to the screens to create a seamless experience from the website to the search tool.