In today’s tech-forward world, most people hold websites to a higher standard, expecting a reliable, fast, and engaging experience—whether that be a healthcare portal to access medical information or making an e-commerce purchase from an online shop. 

Contentful is a composable content platform, also known as a headless CMS, that provides a streamlined, seamless platform for organizations in need of a highly-personalized and flexible website. By leveraging Contentful, businesses don’t need to choose between flexibility, user experience, and customization—you can readily have all three on your site. 

What Is Contentful?

Contentful’s content platform serves as an online repository for storing all of the website’s content, such as text and images. Because Contentful stores content separately from the code in a content hub, it provides content editors with a flexible, custom, and adaptable experience.

Content editors only have to worry about the content itself—and a team of designers or developers can handle any additional code implementation. Thanks to this powerful approach, it’s simple to distribute, reuse, and disseminate content across channels with ease.

How to Build a Website That Performs Like an Application

When we talk about building a website that acts like an application, we’re primarily referencing a few key elements: ease of use, customization, and scalability. Web and mobile apps often have the capability for effective amounts of personalization and customization—however, it’s difficult to get this level of content customization from a static or hard-coded website.

However, the right technology stack can empower you to build a website that is highly responsive, personalized, and scalable. Plus, as a Contentful partner, our team here at LaunchPad Lab team can help streamline the process. Here’s how it works:

Build With Flexible and Reusable Components

When you leverage Contentful to manage content for your website, you can break your content down into different content types. These content types apply to every section of the website—from an image to a quote to a blog.

With Contentful, content editors can easily drag and drop to reorder sections, add new images or text blocks, toggle through different branded color sets, or create new pages.

Because of Contentful’s flexible, reusable component system, once our LaunchPad Lab development and design team has selected site-specific styles, content editors can easily manage content and launch new pages within minutes.

Personalize Your Experiences

Many apps today are highly personalized, serving up relevant content for users and leveraging new information as it is collected. Personalization enables organizations to build closer relationships with users—all by tailoring information to match an individual user’s personal preferences.

With Contentful’s composable content platform, you can leverage reusable components and easily re-envision each customer’s personalization experience based on the data we have available for that user. Going further, you can integrate your website with a CRM like Salesforce to create even more personalized experiences.

See It In Action

Francis Lofts & Bunks is an e-commerce website that sells contemporary adult-sized lofts and bunk beds. Our team reimagined their website, leveraging Contentful to empower their marketing team to easily make changes, add new sections or products, and highlight promotions in just a few clicks. 

“The best product we have is the website we’ve built using Contentful,” shares Michael Garrity, the Director of Marketing at Francis Lofts & Bunks. “More than anything, I attribute Contentful to the significant growth we’ve seen in the past two years. It’s smart, simple, and seamless.”

Ready to Learn More?

If you’re looking for an experienced Contentful partner to help you develop personalized digital experiences, LaunchPad Lab is here to help. Explore our custom application development services and book your free discovery call with us to get started.

The LaunchPad Lab Team

Our team is a collective of curious minds, problem solvers, and tech enthusiasts. Beyond our dedication to building innovative digital products that drive business results, we're passionate about sharing our knowledge and insights through engaging content — offering articles on the latest tech trends, practical advice on product development, and strategies to harness technology for competitive advantage.

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