As a mobile-first web platform, creating a native experience was the biggest challenge of ContentWeb. From page animations to response times, we designed an interface that was uniform for both mobile and desktop users, while matching the feel of iOS and Android applications. Additionally, our design team concentrated on using color to inform rather than distract from a user’s decision making. Each company account can be customized, but the intent of what a user should do next is preserved. A simple, light-weight interface that looks great on both mobile and desktop was the result.