Leveraging the power of Machine Learning

Speed is critical for businesses to succeed. And, with the advancement of Machine Learning (ML) and Artificial Intelligence (AI), companies can leverage ML and AI to ship products to market faster and better. While closely intertwined (and frequently confused with one another), ML is a subset of AI. While AI is a high-level concept, Machine Learning is the practice of getting to an Artificial Intelligence with code and getting a system to learn from input data.

This blog explores the core concepts behind ML and how to put it to use effectively.

What Is Machine Learning?

Machine Learning a the way to use algorithms to train a program to learn from input data you provide, so that it can extract features and generate accurate predictions, without being explicitly coded for that. Despite being a little basic and maybe falling a little short (especially nowadays with all the hype around this topic) it fits the needs of this article.

As you can imagine, the more data you provide, the better the prediction you get. As a result, AI in general, and ML in particular have grown so rapidly. The computing breakthroughs (especially in the field of GPUs and how to use these for faster parallel computing) have paved the way for ML models to be trained with more and more data, which is why generative models (the ones that probably need the most data amongst all the ML models) are doing so well. The GPT-4 model is supposedly trained with 1.76 trillion (with a T 🤯) parameters.

How Machine Learning Works

Technically, the way these models work is by applying statistics, probabilities, and some algebra to map high-dimensional datasets into 2 or 3 dimensions. This allows humans to visualize data fully and understand the relationship between different parameters, and how they influence the whole dataset.

In practice, you’d want to go from using a model like this:

Image of data extracted from MathWorks

Image extracted from MathWorks

To something like this (just to illustrate a point, these two images have nothing in common with each other):

Image extracted from MathWorks

The final goal is to get to a system that can make predictions for a specific situation given a specific state. The machine creates a model (a mathematical model) that can produce an output based on the patterns that it extracted from the data provided.

Conceptually, there are three main types of Machine Learning models, supervised and unsupervised learning models, and reinforcement learning, and there are many different algorithms for each:

1. Supervised Learning: You act as a teacher to the model, and tell the machine which is the input-output combination you’re expecting, so through its calculations it can decipher underlying patterns in the data provided. As such, the data input is considered labeled data, which is, for example, providing an image of a dog and telling the model — “this is a dog” — and repeat this with a large amount of data. When you’ve trained the model with enough data, it will be able to separate a dog from other animals when being shown one or to predict the price of a used car given its characteristics.

Using a Supervised Learning model usually gets higher accuracy and more versatility (e.g., you can use these models for classification, regression, or object detection, among others). However, when relying only on the data you provide, which gives less flexibility (as the model tends to be designed for a specific task) and is not really good at generalizations. In response, the model perform rather poorly when being presented with new unseen data. Some common algorithms used in this approach are regression analysis, decision trees, k-nearest neighbors, neural networks, and SVMs.

2. Unsupervised Learning: You can use clusters or groups of similar data points to narrow the dataset, and build relations and patterns between the single entries of the provided dataset. This approach is great for discovering hidden relationships (e.g., Facebook’s people you might know algorithm) and it’s also really good at working with high-dimensional data (think of high-resolution images, that have many layers stacked on top of each other).

One caveat is that unsupervised learning algorithms are a little unpredictable since you don’t really know at first sight how the output was built. Also, the noise (how particularities in the distribution of the data points are referred to) in the dataset we provide can create unreliable results.

Some algorithms used in this approach are social network analysis, descending dimension algorithms, k-means clustering, and dim/feature reduction.

3. Reinforcement Learning: This is an important category of ML algorithms that do well on tasks such as game playing, robotics, or self-driving algorithms. It goes through a set of states from an initial one, and it’s rewarded (or not) at each state. The ML agent should try to either maximize or minimize (depending on what you want) that result when going through all the possible states (we can limit the iterations the agent should take).

There is one trade-off with these algorithms, which is exploration vs exploitation. You’ll need to balance between finding new moves or states and calculating the reward or yield on each of them. Some useful algorithms used in this approach are Q-learning and deep reinforcement learning.

It’s important to have a clear understanding of the various Machine Learning models in order to know how to put ML to use with AI. 

How to use Machine Learning

As a first step, it’s best to determine what tools to work leverage, such as:

 

 

 

 

Lastly, let’s look at some code examples for some of the algorithms. The examples intentinally won’t be show any results and are intended to paint a picture of what the code to build a –simple– model looks like:

Decision Trees Algorithm:

K-Nearest Neighbors Algorithm:

Support Vector Machine Algorithm:

Logistic Regression Algorithm:

Get Machine Learning Up and Running

Machine Learning clearly has its advantages. At LaunchPad Lab, our team of experts can help instill best practices to ensure you make the most of your ML and AI investment. Schedule a consultation with one of our experts to get started today!

Machine Learning Resources

If you want to dig deeper into this topic and start building your own Machine Learning models, here are a recommended resource:

The LaunchPad Lab Team

Our team is a collective of curious minds, problem solvers, and tech enthusiasts. Beyond our dedication to building innovative digital products that drive business results, we're passionate about sharing our knowledge and insights through engaging content — offering articles on the latest tech trends, practical advice on product development, and strategies to harness technology for competitive advantage.

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