Since all of our design and development happens on Macs, we’re always looking to see what new technology Apple is working on. We had the keynote of Apple’s Worldwide Developers Conference streaming in our conference room yesterday.

Toward the end of the presentation Senior VP Craig Federighi said that “Objective-C has served us well for 20 years, But…”.

But? What?

Without even a word, our whole office was in the conference room to see what came next.

Apple introduced Swift, a new programming language that is simpler and more powerful than Objective-C. The best part of our job is that we get to learn new technologies all the time. As Swift improves over the next few years, we expect more and more developers to start to use it. We’ll certainly give it a try.

When you’re building an application, it’s important to look at all the options and make an educated decision as to the one that will best help your business grow. Apple is betting that Swift’s simplicity will help drive more developers to build apps for their platform. As developers, we think its a good bet and can’t wait to see where it goes.

Tom Cullen


Tom, a very proud and active alumni of St. Bonaventure University, began LaunchPad Lab after an eleven year stint running trading firms and building software in the high speed world of finance. He constantly thinks about how to use software to make enormous impact, and he loves working with clients to maximize their potential. Tom preaches design thinking, business innovation strategy, and works a side gig as a superhero (the latter being a great source of joy to his 1 and 3 year old daughters).

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