Since all of our design and development happens on Macs, we’re always looking to see what new technology Apple is working on. We had the keynote of Apple’s Worldwide Developers Conference streaming in our conference room yesterday.

Toward the end of the presentation Senior VP Craig Federighi said that “Objective-C has served us well for 20 years, But…”.

But? What?

Without even a word, our whole office was in the conference room to see what came next.

Apple introduced Swift, a new programming language that is simpler and more powerful than Objective-C. The best part of our job is that we get to learn new technologies all the time. As Swift improves over the next few years, we expect more and more developers to start to use it. We’ll certainly give it a try.

When you’re building an application, it’s important to look at all the options and make an educated decision as to the one that will best help your business grow. Apple is betting that Swift’s simplicity will help drive more developers to build apps for their platform. As developers, we think its a good bet and can’t wait to see where it goes.

The LaunchPad Lab Team

Our team is a collective of curious minds, problem solvers, and tech enthusiasts. Beyond our dedication to building innovative digital products that drive business results, we're passionate about sharing our knowledge and insights through engaging content — offering articles on the latest tech trends, practical advice on product development, and strategies to harness technology for competitive advantage.

Reach Out

Ready to Build Something Great?

Partner with us to develop technology to grow your business.

Get our latest articles delivered to your inbox