How Salesforce Agentforce Transforms Business Operations

Actionable Agentforce and AI Insights: TDX 2025

The business landscape is undergoing a seismic shift. While companies have been talking about AI for years, we’ve reached the inflection point where enterprises that don’t prioritize AI business solutions, like Salesforce Agentforce, risk falling behind competitors. The gap between early adopters and laggards is widening rapidly, making this a critical moment for AI business transformation.

AI and Salesforce Agentforce took center stage at TDX 2025. Salesforce’s Agentforce is evolving beyond simple chatbots into a comprehensive ecosystem that can transform every aspect of your business operations. Having attended TDX, LaunchPad Lab’s Brendan Hennessy (CTO and Founder) and Matt Jackson (Salesforce Engineering Manager) are sharing key takeaways from the event, with actionable implementation steps focused on how Salesforce Agentforce’s extensive capabilities can create immediate business value.

Our LaunchPad Lab team at the Heroku Happy Hour during TDX 2025.

Left to Right: Brendan Hennessy (Partner & CTO), Scott Brittain (VP of Client Growth), Matt Jackson (Salesforce Engineering Manager), Scott Weisman (Partner & CEO), Kelly Keefer (Business Development Manager)

Salesforce’s Agentforce: Going Beyond the Traditional Chat Window

Salesforce is pushing Agentforce to new frontiers and extending its capabilities. Agentforce now integrates across multiple channels:

• Text messaging
• Email communications
• Voice interactions (coming soon)
• Push notifications
• APIs for custom applications

This represents a paradigm shift in how businesses can deploy AI. Rather than limiting AI assistance to web chat interfaces, Salesforce Agentforce is becoming an intelligence layer that can be embedded throughout the entire customer journey.

“Salesforce is extending Salesforce Agentforce and generative AI beyond the traditional chat experience.”

– Matt Jackson, Salesforce Engineering Manager at LaunchPad Lab

The Agentforce API Revolution: Unlocking Strategic Business Implementation

Businesses can leverage Agentforce’s intelligence in virtually any context – not just through Salesforce’s pre-built interfaces. With Agentforce API integration, companies can:

• Build custom interfaces tailored to specific business needs
• Integrate Agentforce intelligence into existing systems
• Create proactive AI solutions that identify and solve problems before customers are aware of them
• Embed AI capabilities into mobile applications and specialized devices

As a result, businesses can tailor Salesforce Agentforce to specific needs, rather than conforming to a pre-built one-size-fits-all approach.

“Breaking away from chat only and allowing the Salesforce Agentforce intelligence to be invoked via API opens up all kinds of opportunities.”

– Brendan Hennessy, CTO and Founder at LaunchPad Lab

Brendan Hennessy (CTO and Founder, LaunchPad Lab) at the Agentforce Hackathon during TDX 2025

Data Cloud: The Foundation of Intelligent Business Operations

Data Cloud integration is evolving from a marketing personalization tool into a comprehensive platform that:

• Enables semantic search across all your CRM data
• Connects transactional data with customer profiles
• Processes both structured and unstructured data (including documents and images)
• Powers proactive AI solutions and recommendations

Now, with Data Cloud and Agentforce working in tandem, businesses can finally unlock the full value of their customer data. Instead of relying on static reports with rigid filters, companies can now implement semantic search capabilities that understand intent and context, discovering patterns and relationships that would be cost-prohibitive due to the time investment required to find them manually.

“Data Cloud should be at the foundation of all things Salesforce. Going forward, we are going to have Data Cloud underpinning them. It unlocks endless use cases. You can make recommendations based on transactional data, and on the other side, it allows more semantic search and grouping based on similar data that you might not think would be similar.”

– Matt Jackson, Salesforce Engineering Manager at LaunchPad Lab

Business Impact: Strategic Advantages of Agentforce

These advancements deliver tangible business value in multiple areas:

Enhanced Customer Experience

Imagine leveraging AI to notify customers about potential issues before they’re affected. One example highlighted at TDX 2025 was a home monitoring company that could proactively alert customers when their Wi-Fi connectivity became unstable, providing immediate troubleshooting options. This proactive AI solution transforms customer perception and builds loyalty.

Operational Efficiency

For organizations with complex catalogs or parts inventories, Salesforce Agentforce can dramatically streamline operations. Companies can implement semantic search that understands these industry-specific terms, eliminating the frustration of requiring exact part numbers or specific terminology.

“One client highlighted a challenge where colloquial terms are often used for nuanced parts ordering. Without generative AI, it’s hard—the system wants an order number. But with generative AI, they could say, ‘I need a head gasket for this specific engine,’ and it can figure out which item is best. That’s a powerful use case that can be applied to most industries.”

– Matt Jackson, Salesforce Engineering Manager at LaunchPad Lab

Revenue Growth

By embedding Agentforce business solutions throughout the customer journey, businesses can reduce friction or churn in sales processes and identify upsell opportunities based on usage patterns and needs.

Competitive Differentiation

AI is moving from reactive to proactive—bringing customers ideas and solutions before they even identify problems themselves. Organizations that implement Salesforce Agentforce first will establish a significant competitive advantage.

Implementation Strategy: Start Smart, Scale Fast

How should businesses approach these new Salesforce Agentforce capabilities? Based on TDX 2025 insights, we recommend a phased approach:

1. Start with internal implementation to build confidence and refine your AI tooling without customer-facing risk.
2. Tackle document processing and structured data challenges first, as these often deliver immediate operational improvements with measurable ROI.
3. Explore proactive use cases that leverage Data Cloud to identify patterns and trigger Salesforce Agentforce actions before problems occur.
4. Test the approach internally, then refine and validate the tooling before extending to customer-facing applications.
5. Extend through APIs to create custom Agentforce experiences tailored to specific business needs.

“AI is moving fast, offering more advanced experiences that affect end customers. Those who aren’t already embracing AI are going to have a hard time playing catch-up.”

– Brendan Hennessy, CTO and Founder at LaunchPad Lab

Expert Perspective: The Business Value of Agentforce

AI business implementation is no longer optional. Companies that continue to wait will find themselves at a significant disadvantage as competitors leverage these tools to:

• Reduce operational costs
• Deliver superior customer experiences
• Scale more efficiently
• Process information faster and more accurately

With tools like Salesforce Agentforce and proper implementation support, businesses can start small, validate ROI, and scale fast. The crucial first step is to begin.

Having API access broadens the number of ways you can infuse Agentforce and also speaks more to the strengths of Heroku. It’s that “better together” story – finding technology synergies to address any use case. The Agentforce ecosystem is evolving in a way that it can be plugged into more scenarios and aligned within the Heroku landscape – I think that is pretty exciting. 

– Brendan Hennessy, CTO and Founder at LaunchPad Lab

Moving Forward with Agentforce

The organizations that will thrive in this new era aren’t necessarily those with the biggest budgets, but those that move decisively to implement AI business solutions like Salesforce Agentforce in ways that enhance their unique business value. The question isn’t whether to adopt these technologies but how quickly you can turn them into a competitive advantage. 

Take the Next Step in Your AI Business Transformation

Ready to leverage the full potential of Salesforce Agentforce for your business? Connect with one of our experts to develop your strategic implementation plan today.