Jobs to Be Done
Join us for a free, 30-minute webinar to learn how to use Jobs to be Done in your organization.
-
The theory behind Jobs to be Done
Jobs to be Done (or “JTBD”) is a framework to help understand why people buy the products that they do.
-
How Jobs applies to products
JTBD helps you gain a much better understanding of customer behavior.
-
Interpreting your findings
JTBD will change the way you think about and sell your products or services.
“
“After doing hundreds of JTBD interviews, we’ve found what works and what doesn’t.”