Learn How to Use JTBD
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The theory behind Jobs to be Done
Jobs to be Done (or “JTBD”) is a framework to help understand why people buy the products that they do.
How Jobs applies to products
JTBD helps you gain a much better understanding of customer behavior.
Interpreting your findings
JTBD will change the way you think about and sell your products or services.
“After doing hundreds of JTBD interviews, we’ve found what works and what doesn’t.”