The Switch: Overcoming Customer Inertia
By: Brendan Hennessy / December 19, 2012
Sometimes it feels obvious, but this article puts in plain English a lot of the frustrations early entrepreneurs have. Now time to solve them!
http://blog.intercom.io/overcoming-customer-inertia/
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Brendan Hennessy
Co Founder & CTO
Never stop building. Brendan manifests this passion, first seen in his love for Legos, by creating and building web products. He relies upon his formal background as an engineer to solve problems. His experience in both front- and back-end development is invaluable to making ideas come to life.
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