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The Workshop

The workshop consists of 4 phases:

  • Preparing

    This represents all the pre-work that happens before a Blueprinting Workshop can begin. Scheduling interviews, collecting competitive information, defining the market, etc.

  • Unpacking

    This is an information download from the business and an exploration into the minds of their customers. We need to know everything the team knows. Or thinks they know. And then understand their users' and customers' unmet needs.

  • Designing

    An iterative, customer-focused design process is the only way we've seen successful products get built. With clearly defined problems from the previous stages, our team is in a good position to build useful and usable products.

  • Planning

    The reality of running a Blueprinting Workshop for a client is that the findings need to be documented and delivered. Also, the potential paths ahead need to be clearly defined and communicated.

The Product Blueprint

At the completion of the workshop, the client receives a Product Blueprint, which serves as the foundation for the product development phase. The Blueprint typically includes 6 core components:

  • Product Requirements Document

    A list of the desired features to be built, structured as Job Stories.

  • Visual Design

    3-5 core pages of the application that represent the core of the product.

  • Product Roadmap

    A breakdown of the features by major release.

  • Implementation Strategy

    The plan for executing on the Product Roadmap, which includes: Milestones, Releases, Timeline, and Cost.

  • Technical Plan

    The engineering considerations for the projects, which include: Architecture Map and Technology List.

  • Maintenance & Support Plan

    An overview of the ongoing activities, budget, and team needed to maintain the application's value far into the future.

Build Products, Not Software

Anyone can make software, but very few succeed in creating products. Products are software solutions that succeed in delivering real value to its users while growing and supporting its broader organization.

A product…

  • Offers the right solution, which is often not the obvious one
  • Delivers an intuitive user experience and an artistic visual design
  • Contains well-written code that is easy to maintain
  • Sustains and grows a profit stream or delivers ROI to its owners
  • Is built by individuals who care about the outcomes
  • Utilizes the best resources and technologies for the problem